Growth Team

Who are we?

The growth team is a group of cross-functional Mozillians who believe that experiments and testing will lead to a continuous learning environment. We question norms, expose opportunities, and are data driven to improve the Firefox experience.

Core team members:

• Chris More (Program Owner)
• Gareth Cull (Web Analytics)
• Michael Verdi (UX)

Supporting team members:

• Winston Bowden (Product Marketing)
• Eric Petitt (Product Marketing)
• Jon Petto (Web Development)
• Sevaan Franks (UX)
• John Jensen (Metrics)
• Matt Grimes (User Advocacy)

What are our goals?

Overall, we strive to:

• Learn something from each experiment we perform.
• Through learning, grow the usage of the Firefox product.
• With the additional usage, spread the Mozilla mission further.

Priorities for Q1 2015:

Priority	Project	Status	Owner
P1	Firefox Growth Dashboards 1.0	Requirements Gathering	Gareth Cull
P1	Firefox First Run Improvements	Requirements Gathering	Chris More
P1	Yahoo Firefox Promotions and Experiments	Not started	Chris More & Eric Petitt
P2	Firefox Stub Installer Content Improvements	Documenting	Michael Verdi

What tools and data are available

• Google Analytics
  • Metrics and reporting about website user experiences.
  • Google Content Experiments for A/B testing
  • A/B testing of different web pages and downloads.
• Optimizely
  • Quick A/B and funnel testing of different web page content and layouts
• SurveyGizmo
  • Surveying users on key web pages.
• UserTesting.com
  • Real people testing different experiences with videos and data of their test.
• Firefox product data
  • Firefox Health Report
  • ADI pings
  • Funnelcake builds
  • Telemetry

What is our process?

We will be using the following steps for how we approach our optimization and growth experiments.

1. Define what is success and how it can be measured
2. Identify bottlenecks or constraints in our user experiences
3. Create a hypothesis based on an identified bottleneck or constraint
4. Prioritize backlog of tests
5. Perform test
6. Identify and communicate key learnings and define next steps
7. Repeat

How can I get involved?

Collaboration:

• Daily stand ups @ 9:15am PST via Chris More's vidyo room, etherpad, and IRC
• Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
• IRC: #growth on irc.mozilla.org
• Bugzilla: Bugs tagged with fxgrowth in the whiteboard field.
• Public Action Item Board

Dashboards: (ask cmore for access if you don't have access)

• Opportunity Backlog
• Testing Results

Templates:

• Optimization Test plan template
• Optimization Test results template