Growth Team: Difference between revisions
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| P2 || [https://bugzilla.mozilla.org/show_bug.cgi?id=1103164 Firefox Stub Installer Content Improvements] || Documenting || Michael Verdi | | P2 || [https://bugzilla.mozilla.org/show_bug.cgi?id=1103164 Firefox Stub Installer Content Improvements] || Documenting || Michael Verdi | ||
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| P2 || Upgrade www.mozilla.org to Universal Analytics & Tag Manager || | | P2 || [https://bugzilla.mozilla.org/show_bug.cgi?id=1126966 Upgrade www.mozilla.org to Universal Analytics & Tag Manager] || Planning || Gareth Cull | ||
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Revision as of 20:01, 28 January 2015
Who are we?
The growth team is a group of cross-functional Mozillians who believe that experiments and testing will lead to a continuous learning environment. We question norms, expose opportunities, and are data driven to improve the Firefox experience.
Core team members:
- Chris More (Team lead)
- Gareth Cull (Web Analytics)
- Michael Verdi (Firefox UX)
Supporting team members:
- Winston Bowden (Firefox Product Marketing)
- Eric Petitt (Firefox Product Marketing)
- Jon Petto (Web Development)
- Javaun Moradi (Firefox Product Management)
- Sevaan Franks (Firefox UX)
- John Jensen (Metrics)
- Matt Grimes (User Advocacy)
What are our goals?
Overall, we strive to:
- Learn something from each experiment we perform.
- Through learning, grow the usage of the Firefox product.
- With the additional usage, spread the Mozilla mission further.
Priorities for Q1 2015:
Priority | Project | Status | Owner |
---|---|---|---|
P1 | Firefox Growth Dashboards 1.0 | Requirements Gathering | Gareth Cull |
P1 | Firefox First Run Improvements | Requirements Gathering | Chris More |
P1 | Yahoo Firefox Promotions and Experiments | Waiting for finance/legal approval of contracts | Chris More & Eric Petitt |
P2 | Firefox Stub Installer Content Improvements | Documenting | Michael Verdi |
P2 | Upgrade www.mozilla.org to Universal Analytics & Tag Manager | Planning | Gareth Cull |
What tools and data are available
- Google Analytics
- Metrics and reporting about website user experiences.
- Google Content Experiments for A/B testing
- A/B testing of different web pages and downloads.
- Optimizely
- Quick A/B and funnel testing of different web page content and layouts
- SurveyGizmo
- Surveying users on key web pages.
- UserTesting.com
- Real people testing different experiences with videos and data of their test.
- Firefox product data
- Firefox Health Report
- ADI pings
- Funnelcake builds
- Telemetry
What is our process?
We will be using the following steps for how we approach our optimization and growth experiments.
- Define what is success and how it can be measured
- Identify bottlenecks or constraints in our user experiences
- Create a hypothesis based on an identified bottleneck or constraint
- Prioritize backlog of tests
- Perform test
- Identify and communicate key learnings and define next steps
- Repeat
How can I get involved?
Collaboration:
- Daily stand ups @ 9:15am PST via Chris More's vidyo room, etherpad, and IRC
- Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
- IRC: #growth on irc.mozilla.org
- Bugzilla: Bugs tagged with fxgrowth in the whiteboard field.
- Public Action Item Board
Dashboards: (ask cmore for access if you don't have access)
Templates: