Growth Team: Difference between revisions
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We do growth testing on various [Growth_Team/Touchpoints|touchpoints across Mozilla's websites and products]. | |||
== Get Involved == | == Get Involved == | ||
Revision as of 20:42, 7 August 2015
Who are we?
The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop growth hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox. We have core members who lead the team and then supporting cross-functional members who bring insights and expertise on all touch-points of the Firefox experience. We believe that any test, regardless of the result, will lead to a continuous learning environment and a better product experience that will ultimately drive growth.
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Core team members
- Chris More (Team lead & Growth engneering)
- Alex Davis (Growth Engineering)
- Gareth Cull (Web Analytics & Reporting)
- Michael Verdi (UX)
- Francesco Polizzi (Growth Hacker)
- Jon Petto (Web Development)
- User Interface Designer+Developer (Open position)
Supporting team members
- Christina Choi (metrics)
- Eric Petitt (product marketing)
- Fabio Rios (product marketing)
- Holly Habstritt (Engagement UX)
- Javaun Moradi (product management)
- Kadir Topal (support)
- Matthew Grimes (support)
- Samuel Penrose (platform)
- Saptarshi Guha (metrics)
- Shane Tomlinson (Firefox accounts)
- Winston Bowden (product marketing)
- Brian King (Community)
- Gregg Lind (support)
- Christopher Karlof (Firefox accounts)
- John Jensen (metrics)
- David Zeber (metrics)
What we do
- Define and evaluate effectiveness of Firefox growth models & funnels
- Develop hypotheses for growth opportunities
- Develop test plans & create prototypes
- Run scientific tests & analyze results
- Apply learnings to all touch-points in the Firefox experience
What are our goals?
Overall, we strive to:
- Learn something from each experiment we perform.
- Through learning, grow the usage of the Firefox product.
- With the additional usage, spread the Mozilla mission further.
- At least 1 test running every week to promote continuous learning.
Our Tools
- Google Analytics
- Metrics and reporting about website user experiences.
- Google Content Experiments for A/B testing
- A/B testing of different web pages and downloads.
- Optimizely
- Quick A/B and funnel testing of different web page content and layouts
- Firefox product data
- Firefox Health Report
- ADI pings
- Funnelcake builds
- Telemetry
- SurveyGizmo
- Surveying users on key web pages.
- UserTesting.com
- Real people testing different experiences with videos and data of their test.
Our Process
After we define a growth model for Firefox, we will use the following process for optimization and growth experiments.
- Define what is success and how it can be measured
- Develop insights, identify bottlenecks, or constraints in our user experiences
- Create a hypothesis based on an identified bottleneck or constraint
- Prioritize backlog of tests
- Perform test
- Identify and communicate key learnings and define next steps
- Repeat
We do growth testing on various [Growth_Team/Touchpoints|touchpoints across Mozilla's websites and products].
Get Involved
Collaboration:
- Daily stand ups @ 9:15am PST via Chris More's vidyo room, etherpad, and IRC
- Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
- IRC: #growth on irc.mozilla.org
- Bugzilla: Bugs tagged with fxgrowth in the whiteboard field.
- Public Action Item Board
- Submit your growth opportunity idea
Dashboards: (ask cmore for access if you don't have access)