Growth Team

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop growth hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox. We have core members who lead the team and then supporting cross-functional members who bring insights and expertise on all touch-points of the Firefox experience. We believe that any test, regardless of the result, will lead to a continuous learning environment and a better product experience that will ultimately drive growth.

Quick Links
Submit a growth opportunity idea

Core team members

• Chris More (Team lead & Growth Hacker / Analytics)
• Alex Davis (Growth Hacker)
• Gareth Cull (Web Analytics / Reporting / Growth Modeling)
• Michael Verdi (Firefox UX)
• Francesco Polizzi (Growth Hacker)
• Jon Petto (Web Development)
• User Interface Designer+Developer (Open position)

What we do

• Define and evaluate effectiveness of Firefox growth models & funnels
• Develop hypotheses for growth opportunities
• Develop test plans & create prototypes
• Run scientific tests & analyze results
• Apply learnings to all touch-points in the Firefox experience

What are our goals?

Overall, we strive to:

• Learn something from each experiment we perform.
• Through learning, grow the usage of the Firefox product.
• With the additional usage, spread the Mozilla mission further.
• At least 1 test running every week to promote continuous learning.

Our Tools

• Google Analytics
  • Metrics and reporting about website user experiences.
  • Google Content Experiments for A/B testing
  • A/B testing of different web pages and downloads.
• Optimizely
  • Quick A/B and funnel testing of different web page content and layouts
• Firefox product data
  • Firefox Health Report
  • ADI pings
  • Funnelcake builds
  • Telemetry
• SurveyGizmo
  • Surveying users on key web pages.
• UserTesting.com
  • Real people testing different experiences with videos and data of their test.

Our Process

After we define a growth model for Firefox, we will use the following process for optimization and growth experiments.

1. Define what is success and how it can be measured
2. Develop insights, identify bottlenecks, or constraints in our user experiences
3. Create a hypothesis based on an identified bottleneck or constraint
4. Prioritize backlog of tests
5. Perform test
6. Identify and communicate key learnings and define next steps
7. Repeat

We do growth testing on various touchpoints across Mozilla's websites, products, and services.

Get Involved

Collaboration:

• Daily stand ups @ 9:15am PST via Chris More's vidyo room, etherpad, and IRC
• Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
• IRC: #growth on irc.mozilla.org
• Bugzilla: Bugs tagged with fxgrowth in the whiteboard field.
• Public Action Item Board
• Submit your growth opportunity idea

Dashboards: (ask cmore for access if you don't have access)

• Opportunity Backlog
• Experiment details and results