Growth Team: Difference between revisions

Revision as of 23:10, 22 February 2018

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile.

Core team members

Chris More (Firefox Product lead, Growth & User Onboarding)
Alex Davis (Firefox Accounts/Sync Sr. Product Manager)
Product Manager, Screenshots & Send (coming soon)

Extended cross-functional growth team

Raphael Raue (SEO)
Fabio Rios (Desktop acquisition)
Devyani Gupta (mobile acquisition)
Kirby Fowle (Retention)
Justin Crawford (Retention)
Devyani Gupta (Mobile acquisition & retention)
Jessica Osorio (Lifecycle marketing)
Javaun Moradi (Search)

Focus areas

We are focused on the 5 growth metrics.

Acquisition
Activation
Retention
Referral
Revenue

What we do

Analyze web and product metrics and analytics.
Develop hypotheses for growth opportunities on any of the 5 growth metrics
Develop test plans & create prototypes to upcoming experiments
Run scientific tests & analyze results
Apply learnings to all user experiences and engineering roadmaps

@@ Line 1: / Line 1: @@
 == Who are we? ==
-The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop growth hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox. We have core members who lead the team and then supporting cross-functional members who bring insights and expertise on all touch-points of the Firefox experience. We believe that any test, regardless of the result, will lead to a continuous learning environment and a better product experience that will ultimately drive growth.
+The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile.
-{| border="1" style="float:right" class="wikitable"
-! Quick Links
-|-
-|
-* [https://docs.google.com/forms/d/1r-sGtOPEKfDe-FzPYMFDL4lyu_KnOdbGU6LA0ggTA98/viewform?usp=send_form Submit a growth opportunity idea]
-|}
 ===Core team members===
@@ Line 15: / Line 8: @@
 * [https://mozillians.org/en-US/u/adavis/ Alex Davis] (Firefox Accounts/Sync Sr. Product Manager)
 * Product Manager, Screenshots & Send (coming soon)
+== Extended cross-functional growth team ==
+* Raphael Raue (SEO)
+* Fabio Rios (Desktop acquisition)
+* Devyani Gupta (mobile acquisition)
+* Kirby Fowle (Retention)
+* Justin Crawford (Retention)
+* Devyani Gupta (Mobile acquisition & retention)
+* Jessica Osorio (Lifecycle marketing)
+* Javaun Moradi (Search)
+== Focus areas ==
+We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics].
+* Acquisition
+* Activation
+* Retention
+* Referral
+* Revenue
 == What we do ==
-* Define and evaluate effectiveness of Firefox growth models & funnels
+* Analyze web and product metrics and analytics.
-* Develop hypotheses for growth opportunities
+* Develop hypotheses for growth opportunities on any of the 5 growth metrics
-* Develop test plans & create prototypes
+* Develop test plans & create prototypes to upcoming experiments
 * Run scientific tests & analyze results
-* Apply learnings to all touch-points in the Firefox experience
+* Apply learnings to all user experiences and engineering roadmaps