Growth Team

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile.

Core team members

• Chris More (Firefox Product lead, Growth & User Onboarding)
• Alex Davis (Firefox Accounts/Sync Sr. Product Manager)
• Product Manager, Screenshots & Send (coming soon)

Extended cross-functional growth team

• Raphael Raue (SEO)
• Fabio Rios (Desktop acquisition)
• Devyani Gupta (mobile acquisition)
• Kirby Fowle (Retention)
• Justin Crawford (Retention)
• Devyani Gupta (Mobile acquisition & retention)
• Jessica Osorio (Lifecycle marketing)
• Javaun Moradi (Search)

Focus areas

We are focused on the 5 growth metrics.

• Acquisition
• Activation
• Retention
• Referral
• Revenue

What we do

• Analyze web and product metrics and analytics.
• Develop hypotheses for growth opportunities on any of the 5 growth metrics
• Develop test plans & create prototypes to upcoming experiments
• Run scientific tests & analyze results
• Apply learnings to all user experiences and engineering roadmaps