Growth Team: Difference between revisions

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== Who are we? ==
== Who are we? ==


The growth team is a group of cross-functional Mozillians who believe that experiments and testing will lead to a continuous improvement environment. We question norms, expose opportunities, and are data driven to improve the Firefox experience. Our immediate focus will be short-term A/B tests and changes to our acquisition and retention funnels experiences to drive Firefox usage.
The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.


Team members:
== Focus areas ==


* [https://mozillians.org/en-US/u/epetitt/ Eric Petitt] (Business Owner)
We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics] across Firefox desktop, mobile, services and apps.  
* [https://mozillians.org/en-US/u/cmore/ Chris More] (Program Owner)
* [https://mozillians.org/en-US/u/wbowden/ Winston Bowden] (Product Marketing)
* [https://mozillians.org/en-US/u/gcull/ Gareth Cull] (Web Analytics)
* [https://mozillians.org/en-US/u/jon/ Jon Petto] (Web Development)
* [https://mozillians.org/en-US/u/sevaan/ Sevaan Franks] (UX)
* [https://mozillians.org/en-US/u/jjensen/ John Jensen] (Metrics)
* [https://mozillians.org/en-US/u/verdi/ Michael Verdi] (Support)
* [https://mozillians.org/en-US/lshapiro/ Larissa Shapiro] (Community Building)
* [https://mozillians.org/en-US/u/matt_g/ Matt Grimes] (User Advocacy)


== What is our team's goal? ==
* Acquisition (acquiring new users)
* Activation (having a great initial user experiences)
* Retention (users staying engaged and happy over time)
* Referral (happy users telling non users to try Firefox)
* Revenue (sustainability and diversification)


* Learn something from each experiment we perform.
== What we do ==
* Through learning, grow the usage of the Firefox product.
* With the additional usage, spread the Mozilla mission further.


== What tools and data are available ==
* Analyze web and product metrics and analytics to uncover new insights.
 
* Develop hypotheses potential opportunities on any of the 5 growth metrics
*Google Analytics
* Develop test plans & create prototypes to upcoming experiments
**Metrics and reporting about website user experiences.
* Run scientific tests & analyze results
**Google Content Experiments for A/B testing
* Apply learnings to user experiences and future engineering roadmaps
**A/B testing of different web pages and downloads.
* Share learnings and work cross-functional on prioritization and process
*Optimizely
**Quick A/B and funnel testing of different web page content and layouts
*SurveyGizmo
**Surveying users on key web pages.
*UserTesting.com
**Real people testing different experiences with videos and data of their test.
*Firefox product data
** Firefox Health Report
** ADI pings
** Funnelcake builds
** Telemetry
 
== What is our process? ==
 
We will be using the following steps for how we approach our optimization and growth experiments.
 
# Define what is success and how it can be measured
# Identify bottlenecks or constraints in our user experiences
# Create a hypothesis based on an identified bottleneck or constraint
# Prioritize backlog of tests
# Perform test
# Identify and communicate key learnings and define next steps
# Repeat
 
== How can I get involved? ==
 
Collaboration:
 
* Daily stand ups @ 9:15am PST via Chris More's vidyo room, [https://growth.etherpad.mozilla.org/stand-ups etherpad], and IRC
* Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
* IRC: #growth on irc.mozilla.org
* Bugzilla: [https://bugzilla.mozilla.org/buglist.cgi?list_id=11178952&resolution=---&resolution=DUPLICATE&status_whiteboard_type=allwordssubstr&query_format=advanced&status_whiteboard=fxgrowth Bugs tagged with fxgrowth] in the whiteboard field.
* [https://mozilla.kanbanery.com/projects/43886/board/?key=1185ac96d224bcc5516780ee7ce4614cbaf0fc12 Public Action Item Board]
 
Dashboards: (ask cmore for access if you don't have access)
 
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1_3rTcm0JzEuEaa1A94BCi0pW3X0BdQ6tKGcRUrG8MbM/edit?usp=sharing Opportunity Backlog]
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1qubhaVER2XGPTecVghIgs4csnFMzvIm2oJc9BJ_HxEc/edit#gid=0 Testing Results]
 
Templates:
 
* [[Optimization Test plan template]]
* [[Optimization Test results template]]

Latest revision as of 13:25, 14 March 2019

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.

Focus areas

We are focused on the 5 growth metrics across Firefox desktop, mobile, services and apps.

  • Acquisition (acquiring new users)
  • Activation (having a great initial user experiences)
  • Retention (users staying engaged and happy over time)
  • Referral (happy users telling non users to try Firefox)
  • Revenue (sustainability and diversification)

What we do

  • Analyze web and product metrics and analytics to uncover new insights.
  • Develop hypotheses potential opportunities on any of the 5 growth metrics
  • Develop test plans & create prototypes to upcoming experiments
  • Run scientific tests & analyze results
  • Apply learnings to user experiences and future engineering roadmaps
  • Share learnings and work cross-functional on prioritization and process
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