Growth Team: Difference between revisions

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== Who are we? ==
== Who are we? ==


The growth team is a group of Mozillians who evaluate the current state of Firefox's acquisition and retention pipelines, develop growth hypotheses, and execute on scientific test plans to determine if possible opportunities lead to positive growth of Firefox. We have core members who lead the team and then supporting cross-functional members who bring insights and expertise on all touch-points of the Firefox experience. We believe that any test, regardless of the result, will lead to a continuous learning environment and a better product experience that will ultimately drive growth.
The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.


== Focus areas ==


{| border="1" style="float:right" class="wikitable"
We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics] across Firefox desktop, mobile, services and apps.
! Quick Links
|-
|
* [https://docs.google.com/forms/d/1r-sGtOPEKfDe-FzPYMFDL4lyu_KnOdbGU6LA0ggTA98/viewform?usp=send_form Submit a growth opportunity idea]
|}


===Core team members===
* Acquisition (acquiring new users)
 
* Activation (having a great initial user experiences)  
* [https://mozillians.org/en-US/u/cmore/ Chris More] (Team lead & Growth Hacker / Analytics)
* Retention (users staying engaged and happy over time)
* [https://mozillians.org/en-US/u/adavis/ Alex Davis] (Growth Hacker)
* Referral (happy users telling non users to try Firefox)  
* [https://mozillians.org/en-US/u/gcull/ Gareth Cull] (Web Analytics / Reporting / Growth Modeling)
* Revenue (sustainability and diversification)
* [https://mozillians.org/en-US/u/verdi/ Michael Verdi] (Firefox UX)
* [https://mozillians.org/en-US/u/fpolizzi/ Francesco Polizzi] (Growth Hacker)
* Jon Petto (Web Development)
* [https://careers.mozilla.org/en-US/position/ots80fwN User Interface Designer+Developer] (Open position)


== What we do ==
== What we do ==


* Define and evaluate effectiveness of Firefox growth models & funnels
* Analyze web and product metrics and analytics to uncover new insights.
* Develop hypotheses for growth opportunities
* Develop hypotheses potential opportunities on any of the 5 growth metrics
* Develop test plans & create prototypes
* Develop test plans & create prototypes to upcoming experiments
* Run scientific tests & analyze results
* Run scientific tests & analyze results
* Apply learnings to all touch-points in the Firefox experience
* Apply learnings to user experiences and future engineering roadmaps
 
* Share learnings and work cross-functional on prioritization and process
== What are our goals? ==
 
Overall, we strive to:
 
* Learn something from each experiment we perform.
* Through learning, grow the usage of the Firefox product.
* With the additional usage, spread the Mozilla mission further.
* At least 1 test running every week to promote continuous learning.
 
== Our Tools ==
 
*Google Analytics
**Metrics and reporting about website user experiences.
*Optimizely
**A/B testing of different web pages and downloads.
*Firefox product data
** Firefox Health Report
** ADI pings
** Funnelcake builds
** Telemetry
*SurveyGizmo
**Surveying users on key web pages.
*UserTesting.com
**Real people testing different experiences with videos and data of their test.
 
== Our Process ==
 
After we define a growth model for Firefox, we will use the following process for optimization and growth experiments.
 
# Define what is success and how it can be measured
# Develop insights, identify bottlenecks, or constraints in our user experiences
# Create a hypothesis based on an identified bottleneck or constraint
# Prioritize backlog of tests
# Perform test
# Identify and communicate key learnings and define next steps
# Repeat
 
We do growth testing on various [[Growth_Team/Touchpoints|touchpoints across Mozilla's websites, products, and services]].
 
== Get Involved ==
 
Collaboration:
 
* M/W/F stand ups @ 9:15am PST via Chris More's vidyo room, [https://docs.google.com/document/d/1UlGwAyRku0K00MQYx9zBnS2hRoXzG_afB4LxkiSnNK4/edit#heading=h.xn0vko6kdstm agenda], and IRC #growth on irc.mozilla.org.
* Bi-Weekly backlog triage meetings on Mondays @ 9am PST.
* IRC: #growth on irc.mozilla.org
* Bugzilla: [https://bugzilla.mozilla.org/buglist.cgi?list_id=11178952&resolution=---&resolution=DUPLICATE&status_whiteboard_type=allwordssubstr&query_format=advanced&status_whiteboard=fxgrowth Bugs tagged with fxgrowth] in the whiteboard field.
* [https://mozilla.kanbanery.com/projects/43886/board/?key=1185ac96d224bcc5516780ee7ce4614cbaf0fc12 Public Action Item Board]
* [https://docs.google.com/forms/d/1r-sGtOPEKfDe-FzPYMFDL4lyu_KnOdbGU6LA0ggTA98/viewform?usp=send_form Submit your growth opportunity idea]
 
Dashboards: (ask cmore for access if you don't have access)
 
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1_3rTcm0JzEuEaa1A94BCi0pW3X0BdQ6tKGcRUrG8MbM/edit?usp=sharing Opportunity Backlog]
* [https://mana.mozilla.org/wiki/display/FIREFOX/Detailed+Experiment+Reports+of+Firefox+Growth+Team Experiment details and results]

Latest revision as of 13:25, 14 March 2019

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.

Focus areas

We are focused on the 5 growth metrics across Firefox desktop, mobile, services and apps.

  • Acquisition (acquiring new users)
  • Activation (having a great initial user experiences)
  • Retention (users staying engaged and happy over time)
  • Referral (happy users telling non users to try Firefox)
  • Revenue (sustainability and diversification)

What we do

  • Analyze web and product metrics and analytics to uncover new insights.
  • Develop hypotheses potential opportunities on any of the 5 growth metrics
  • Develop test plans & create prototypes to upcoming experiments
  • Run scientific tests & analyze results
  • Apply learnings to user experiences and future engineering roadmaps
  • Share learnings and work cross-functional on prioritization and process
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