Growth Team: Difference between revisions

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== Who are we? ==
== Who are we? ==


The growth team is a small group of cross-functional people who are never satisfied that Mozilla has done their best. We question norms, expose opportunities, and are data driven to improve experiences that resonate with our target audience that ultimately further Mozilla's [http://www.mozilla.org/mission/ mission]. Our immediate focus will be short-term A/B tests and changes to our acquisition funnels and product experiences to drive Firefox growth.
The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.


Team members:
== Focus areas ==


* [https://mozillians.org/en-US/u/epetitt/ Eric Petitt] (Business Owner)
We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics] across Firefox desktop, mobile, services and apps.  
* [https://mozillians.org/en-US/u/cmore/ Chris More] (Program Owner)
* [https://mozillians.org/en-US/u/wbowden/ Winston Bowden] (Product Marketing)
* [https://mozillians.org/en-US/u/gcull/ Gareth Cull] (Web Analytics)
* [https://mozillians.org/en-US/u/jon/ Jon Petto] (Web Development)
* [https://mozillians.org/en-US/u/sevaan/ Sevaan Franks] (UX)
* [https://mozillians.org/en-US/u/jjensen/ John Jensen] (Metrics)
* [https://mozillians.org/en-US/u/verdi/ Michael Verdi] (Support)


== What are our goals and key milestones? ==
* Acquisition (acquiring new users)
* Activation (having a great initial user experiences)
* Retention (users staying engaged and happy over time)
* Referral (happy users telling non users to try Firefox)
* Revenue (sustainability and diversification)


We are currently focused on the Firefox desktop and Firefox Android products with our growth testing and optimization work. In the future, we may include other products, but for now we are going to be working with Firefox opportunities.
== What we do ==


* 8/19/2014: Kick-off Growth Team with stakeholders
* Analyze web and product metrics and analytics to uncover new insights.
* 8/27/2014: Triaged opportunity backlog
* Develop hypotheses potential opportunities on any of the 5 growth metrics
* 8/28/2014: Start iterative testing process
* Develop test plans & create prototypes to upcoming experiments
* 10/15/2014: Attribute optimization to 1.25% growth in Firefox monthly hourly usage
* Run scientific tests & analyze results
 
* Apply learnings to user experiences and future engineering roadmaps
== What tools and data are available ==
* Share learnings and work cross-functional on prioritization and process
 
*Google Analytics
**Metrics and reporting about website user experiences.
**Google Content Experiments for A/B testing
**A/B testing of different web pages and downloads.
*Optimizely
**Quick A/B and funnel testing of different web page content and layouts
*SurveyGizmo
**Surveying users on key web pages.
*UserTesting.com
**Real people testing different experiences with videos and data of their test.
*Firefox product data
** Firefox Health Report
** ADI pings
** Funnelcake builds
** Telemetry
 
== What is our process? ==
 
We will be using the following steps for how we approach our optimization and growth experiments.
 
# Define what is success and how it can be measured
# Identify bottlenecks or constraints in our user experiences
# Create a hypothesis based on an identified bottleneck or constraint
# Prioritize backlog of tests
# Perform test
# Identify and communicate key learnings and define next steps
# Repeat
 
== How can I get involved? ==
 
Collaboration:
 
* Daily stand ups @ 8:30am PST via [https://v.mozilla.com/flex.html?roomdirect.html&key=uRucgYLt9GDG Vidyo], [https://growth.etherpad.mozilla.org/stand-ups etherpad], and IRC
* [[Growth_Team/Meetings|Weekly check-in meeting]]
* IRC: #growth on irc.mozilla.org
* Bugzilla: [https://bugzilla.mozilla.org/buglist.cgi?list_id=11178952&resolution=---&resolution=DUPLICATE&status_whiteboard_type=allwordssubstr&query_format=advanced&status_whiteboard=[fxgrowth] Bugs tagged with [fxgrowth]] in the whiteboard field.
 
Dashboards: (ask cmore for access if you don't have access)
 
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1_3rTcm0JzEuEaa1A94BCi0pW3X0BdQ6tKGcRUrG8MbM/edit?usp=sharing Opportunity Backlog]
* [https://docs.google.com/a/mozilla.com/spreadsheets/d/1qubhaVER2XGPTecVghIgs4csnFMzvIm2oJc9BJ_HxEc/edit#gid=0 Testing Results]
 
Templates:
 
* Test plan template (coming soon)
* Test results template (coming soon)

Latest revision as of 13:25, 14 March 2019

Who are we?

The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.

Focus areas

We are focused on the 5 growth metrics across Firefox desktop, mobile, services and apps.

  • Acquisition (acquiring new users)
  • Activation (having a great initial user experiences)
  • Retention (users staying engaged and happy over time)
  • Referral (happy users telling non users to try Firefox)
  • Revenue (sustainability and diversification)

What we do

  • Analyze web and product metrics and analytics to uncover new insights.
  • Develop hypotheses potential opportunities on any of the 5 growth metrics
  • Develop test plans & create prototypes to upcoming experiments
  • Run scientific tests & analyze results
  • Apply learnings to user experiences and future engineering roadmaps
  • Share learnings and work cross-functional on prioritization and process
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