Growth Team: Difference between revisions
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The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights. | The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights. | ||
==Core | ==Core Growth Team== | ||
* [https://mozillians.org/en-US/u/cmore/ Chris More] (Firefox Product lead, Growth & User Onboarding) | * [https://mozillians.org/en-US/u/cmore/ Chris More] (Firefox Product lead, Growth & User Onboarding) | ||
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== Focus areas == | == Focus areas == | ||
We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics]. | We are focused on the [https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html 5 growth metrics] across Firefox desktop, mobile, services and apps. | ||
* Acquisition | * Acquisition | ||
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== What we do == | == What we do == | ||
* Analyze web and product metrics and analytics. | * Analyze web and product metrics and analytics to uncover new insights. | ||
* Develop hypotheses | * Develop hypotheses potential opportunities on any of the 5 growth metrics | ||
* Develop test plans & create prototypes to upcoming experiments | * Develop test plans & create prototypes to upcoming experiments | ||
* Run scientific tests & analyze results | * Run scientific tests & analyze results | ||
* Apply learnings to | * Apply learnings to user experiences and future engineering roadmaps | ||
* Share learnings and work cross-functional on prioritization and process | |||
Revision as of 23:17, 22 February 2018
Who are we?
The growth team is a group of Mozillians who evaluate the current state of Firefox's user experiences, develop hypotheses, and execute on scientific test plans to determine if possible quantitative opportunities lead to positive growth of Firefox's active user base. We have core members who lead specific focus areas and then supporting cross-functional members who bring insights and expertise on all experiences across Firefox desktop and mobile. We also work with user research teams to perform qualitative research to help better understand the "why" in user behaviors and provide balance to the the quantitative insights.
Core Growth Team
- Chris More (Firefox Product lead, Growth & User Onboarding)
- Alex Davis (Firefox Accounts/Sync Sr. Product Manager)
- Product Manager, Screenshots & Send (coming soon)
Extended cross-functional growth team
- Raphael Raue (SEO)
- Fabio Rios (Desktop acquisition)
- Devyani Gupta (mobile acquisition)
- Kirby Fowle (Retention)
- Justin Crawford (Retention)
- Devyani Gupta (Mobile acquisition & retention)
- Jessica Osorio (Lifecycle marketing)
- Javaun Moradi (Search)
Focus areas
We are focused on the 5 growth metrics across Firefox desktop, mobile, services and apps.
- Acquisition
- Activation
- Retention
- Referral
- Revenue
What we do
- Analyze web and product metrics and analytics to uncover new insights.
- Develop hypotheses potential opportunities on any of the 5 growth metrics
- Develop test plans & create prototypes to upcoming experiments
- Run scientific tests & analyze results
- Apply learnings to user experiences and future engineering roadmaps
- Share learnings and work cross-functional on prioritization and process