Foundation/2015/Q1

Summary of Q1 KPIs

Pulled from main Mozilla Learning 2015 Plan

Overall KPIs:

• 250k active Webmaker users (relationships)
• 500 cities with ongoing learning network activity (reach)

Learning Networks

Q1:

• Retain aligned & locally active educators (goal: 4000)
• Establish baseline for club leaders (goal: 40)
• Establish baseline for club pilots (goal: 20 clubs)
• 10 Hive cities

Learning Products

Engagement
Refocus to address a broad audience of learners. Lower the barrier to participation. Build community features that encourage sustained involvement.

• Q1: Increase MAU to 5% of MUV. Baseline = 2.07%
• Q2: Increase 7day engagement to 10% of AU. Baseline = 4.36%
• Q3: Increase 7day engagement to 20% of AU. Baseline = 4.36%
• Q4: Increase 30day engagement to 6% of AU. Baseline = 1.37%

Growth
Expand to additional platforms (mobile and Firefox). Use ongoing campaigns, viral and Firefox channels to increase user funnel.

• Double 30-day monthly unique visitors by end of 2015 (current = 300K)
• Q1: Run at least 5 messaging and CTA tests targeted at individual learners (pre-launch)
• Q2: Increase monthly unique visitors by 25% (current = 250K)
• Q3: Increase monthly unique visitors by 25% (compared to Q2)
• Q4: Increase monthly unique visitors by 25% (compared to Q3)

Impact
Increase number of mentors by adding value to established mentors teaching in external contexts. Add online mentoring in product.

• Increase % of users “mentoring” within Webmaker to 4% of MAU. Baseline = 0.57%

Leadership Development

Strategy: develop a plan for a leadership development program as a part of Mozilla Learning.

• KPI: Strategy and resourcing completed by end of Q2

Fellows: create shared definition of 'Mozilla Fellows' across programs and communities. Expand fellows programs to science, computer science and education.

• KPI: Common definition of ‘Mozilla Fellow’ across existing programs by end of Q1.

Leadership training: prototype a Mozilla Handbook and short course focused on Mozilla values and methods. Run in concert with ReMo.

• KPI: 100 people trained, 3 iterations of the course and handbook (by EOY?)

MoCo Template to use

Mozilla Foundation: Q1 Goals and KPIs

What are we getting done this quarter? Specifically in terms of:

• The impact. Key metrics. What measurable impact will that have? How will we measure it?
  • "We will increase the number of Hive Cities from 20 to 40."
  • "We will increase our conversion rate of visitors to users by 20%"
• The work. Key deliverables. What are the key changes of state, or things that will exist April 1 that don't today?
  • e.g., "We're ready to make a splash at Mobile World Congress."
  • "Webmaker Clubs model is build, tested and ready for wider scale."
• The story. Let's ensure we tell a clear human story. That provides connective tissue between the big picture ("2015") and the little picture ("Heartbeat / the next two weeks.")

Learning Networks

2015 Goal: Learning Networks is focused on the ground game and local organizing. We will measure success in terms of a) PEOPLE and b) CITIES. Increasing the number of relationships we hold, and the number of places we reach.

• Our Q1 focus is on retention, testing and some incremental growth. From now to April 1, we will:
  • Retain the mentors and educators we recruited last year. And deepen our relationships with them.
  • Develop and test a pilot Webmaker Clubs model.
  • Grow the number of Hive Cities.

People

• Retention. Retain locally active mentors and educators. By doing x, y and z.
  • Goal: retain 4000 mentors. As measured by: y.
    • QUESTION: what's our starting point? how many people do we have now vs. # we hope to retain?
    • How do we know if they're still active? What's our measure for indicating whether we've retained them or not?

Cities

Test new Webmaker Clubs model. And grow Hive into more cities.

• Establish and test new Webmaker Clubs model. Pilot Clubs in 20 locales. Work with local leaders to develop curriculum, provide feedback on the model and run clubs).
• Grow # of Hive Cities. From 7 to 10.

Key Deliverables

Where we are by April 1? What's the value / empowerment to the community?

• Webmaker Clubs:
• Maker Party: how we're transitioning to year-round / Webmaker Clubs
• teach.webmaker.org/ technology platform for Webmaker Clubs:
• badges and credentialing:
• curriculum:
• training:
• Hive (documentation / support for growth):

+ (Engagement)

• partnerships
• new geographies

Learning Products

• Provide great on-boarding experience for learners.
• Engagement. Increase MAU to 5% of MUV. (Baseline = 2.07%)
• Launch new Webmaker mobile app at MWC.
• Growth
  • By end of year: Double monthly unique visitors (current = 300K)
  • Q1: Run at least 5 messaging and CTA tests targeted at individual learners (prelaunch)

Leadership Development

• Start Mozilla Learning strategy process
• Engage key MoFo community leads in this, e.g., OpenNews
• Start ‘radical participation’ task force (Mitchell / Mark)
• Run pilots to better link local volunteers / products.

Engagement

• x
• y
• z

Ops

• x
• y
• z

New Communities

Open News

• x
• y
• z

Science Lab

• x
• y
• z

Advocacy

• x
• y
• z

Ops

• x
• y
• z