Confirmed users, Bureaucrats and Sysops emeriti
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Websites/Affiliates/Future Goals: Difference between revisions
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→Ken Saunders
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==Ken Saunders== | ==Ken Saunders== | ||
'''What were the features you loved and what were the features you always wanted to have?''' | |||
*I’m a veteran of the original affiliates program and what drove the majority of us to participate was the friendly competitiveness and shear pride of having a high number of points (from referrals) and, having them displayed in the Weekly Roll Call and Top 5 Affiliates section, and then the Top 250.Most of us were already promoting Firefox, but the affiliates program did provide extra incentive. | |||
*I believe that a Top 250 (or higher) would still be a good idea and allow people to choose the URL that they want to link their name to (like previously). | |||
*I would however create a separate Top Commercial Affiliates (a better name of course) section for more popular/visited sites, companies, organizations etc,for the following reasons. | |||
*It would allow for average individuals to get exposure and a decent slot in a Top Affiliates section (the top affiliates were always large sites with a lot of traffic). | |||
*It would (potentially) encourage high traffic sites to participate once again because they’d get free exposure through Mozilla’s channels (Craigslist used to be an affiliate). | |||
*Affiliate URLs that validates! | |||
*Easy to remember urls so that individuals can remember and use them when they’re away from home and at friend’s, etc. | |||
Perhaps using an url shortening service or scheme would work. | Perhaps using an url shortening service or scheme would work. | ||
*If using a points system is used at all, points should be awarded the way that they were initially, which was through clicks, not downloads. Spread Thunderbird uses this system. It’s fair. A click to another site is a click away from an individual’s one. | |||
*There are other ways to track Mozilla downloads. | |||
*Rather than just have a total click through count. Offer detailed information, including overviews per URL of the pages that contained the buttons, their ids, etc… give us the tools to see what works and what doesn’t, like Google AdSense does. Click throughs and actual downloads should be part of that metric. | |||
*Don’t restrict it to Firefox. Let us promote all things Mozilla. Better yet let us also promote specific add-ons. | |||
Monthly random drawings to giveaway Mozilla swag. | Monthly random drawings to giveaway Mozilla swag. | ||
*People aren’t as selfless as they used to be, they want some sort of material compensation. At least that’s one way to encourage participation. | |||
*Perhaps give affiliate members/participants discounts to http://store.mozilla.org. | |||
*Do you have any thoughts on how we can encourage participation in the affiliates program in a Mozilla fashion (think open, participatory, community-driven)? | '''What kinds of campaigns did you enjoy or find effective?''' | ||
Guilt people into it? | *Niche, time limited, and temporary ones were fun. Like Mozilla Parks, Mozilla Hacks, etc. | ||
'''Are there ways that we can add a game or challenge element to make participating in affiliates more fun?''' | |||
*Not sure yet | |||
'''If we want to communicate new campaigns or affiliate opportunities to you, how would you prefer we get in touch?E-mail? Alerts within this affiliates system when you’ve logged in?''' | |||
*Email for sure. In fact, are there plans for an Engagement newsletter? Wouldn’t be a bad idea. | |||
*Also, social media page(s)/updates. Facebook, Twitter, and please, open source ones too like identi.ca, mozilla.status.net. | |||
'''Are there any tools, like an image generator or a build-your-own-button creator, that would make l10n and customization better?''' | |||
*A build your own would be awesome. I don’t recall the url, but there is one that allows for creating Firefox (type) business cards, and Foxkeh’s Wallpaper Creator was cool. | |||
'''Do you have any thoughts on how we can encourage participation in the affiliates program in a Mozilla fashion (think open, participatory, community-driven)?''' | |||
*Guilt people into it? | |||
==Michael Kalpy== | ==Michael Kalpy== | ||