Communications/Social Media: Difference between revisions

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Revision as of 09:56, 13 December 2013

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* source: [https://wiki.mozilla.org/images/a/ab/Webmaker_Style_Guide_v1.pdf Webmaker Style Guide]
* source: [https://wiki.mozilla.org/images/a/ab/Webmaker_Style_Guide_v1.pdf Webmaker Style Guide]


=== Target Audiences ===


* Doubled Audience this year (25577 > 49887)
== '''[https://twitter.com/#!/webmaker Webmaker Twitter]''' ==
* Averaging 500 new Page Likes per week by years end
 
* Branched out into Org wide content during last half
* Built up new Audience in three quarters (28 > 2000)
* Averaging 1000 new followers per quarter
* Helped #MakerParty tag gain +7000 hits in five months


=== Target Audience ===
=== Target Audience ===
'''Primary audience:'''  
'''Primary audience:''' ''- under development''
Mentors Makers seeking to help others express themselves using the web.
Mentors Makers seeking to help others express themselves using the web.


'''Secondary audience:'''
'''Secondary audience:''' ''- under development''
Makers seeking inspiration, tools, community and mentorship in order to express themselves online.
 
=== Publishing Schedule ===
 
'''Current:'''
* 3-5 posts per day, 7days per week
* 3-6 RT, @replies or MT per day
'''Producer:''' Rebeccah, Engagement: Amira, Kat
 
=== Channel Growth & Forward Goals ===
 
'''2013 Action Plan:'''
* to create a fun, hip, 'inspiration & creativity ideas feed' for makers to meet and share cool content while exploring digital literacy curriculum
* a venue for for webmaker mission and platform
* a venue for social share of remixable high quality usermade content, profiles, events
* a support space for conversation and onramps deeper into community
 
'''Next steps:'''
* ''- under development''
 
 
'''[http://mozillawebmaker.tumblr.com/ Mozilla Webmaker Tumblr]'''
 
* Built up Audience by +137000 in 2013
* Chased all growth opportunities incl. negotiating Radar spots for #Tech, #DIY, Tech Companies, & Non-Profits
 
 
=== Target Audience ===
'''Primary audience:''' ''- under development''
Makers finding cool stuff to try and share, as well as fun content 'of the web' that fits the 'I love the Web' ideology of the Maker Movement we wish to build
 
'''Secondary audience:''' ''- under development''
Makers seeking inspiration, tools, community and mentorship in order to express themselves online.
Makers seeking inspiration, tools, community and mentorship in order to express themselves online.


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'''Current:'''  
'''Current:'''  
* 1 post per day, 4-6 days per week  
* 2 posts per day, 5 days per week  
* message replies 3x per week, channel maintenance (spam, offtopic & objectionable content removal)
'''Producer:''' Rebeccah
'''Producer:''' Rebeccah


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'''2013 Action Plan:'''
'''2013 Action Plan:'''
* promote Mozilla-wide initiatives and products, with an emphasis on bringing our Manifesto, Mission and History to the foreground
* to create a fun, hip, 'inspiration & creativity ideas feed' for makers to meet and share cool content while exploring digital literacy curriculum
* clarify voice, develop custom content instead of feeds
* a venue for for webmaker mission and platform
* capture content style adapted for multilingual audience
* a venue for social share of remixable high quality usermade content, profiles, events
* provide better support and exposure for Mozilla highlighted content & Webmaker Initiative
* an on-ramp to Webmaker.org
* supports global event campaigns where possible
* double audience, focusing on growing engagement through improved, relevant content


'''Next steps:'''
'''Next steps:'''
* x5 audience by end of 2014
* ''- under development''
* create consistency of content by building accessible internal calendar that focuses on Events Platform, Community Page Support, interest based content types
 
* utilize geolocation to target and support international community growth
* acquire 'people' resources (timeshare Graphic Designer) for custom Share Content development
* build external network to help improve content reporting and discovery, ensure people and projects across the organization are supported, celebrated and aware of how to connect in person
* build out team to include two #l10n contributors, plus train and support Locale Leaders




'''[https://twitter.com/#!/webmaker @Webmaker]'''




'''[http://mozillawebmaker.tumblr.com/ Mozilla Webmaker Tumblr]'''


=== Other Channels ===
=== Other Channels ===
Replica
Confirmed users
687

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