Engagement/Lifecycle Marketing

Community Engagement
Team Lead: Mary Colvig	Mailing List: rainbow-unicorns at mozilla.com
The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.

Charter

The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.

We start by creating 1:1 relationships through our communication channels with our community. From there, we educate people to know more about how to get the most from the Web with our products as well as how to participate in and spread the word about Mozilla.

Through global engagement programs and word-of-mouth marketing campaigns we encourage our users to do more for Mozilla through simple actions and participation opportunities that amplify and scale our overall efforts. We also actively recruit and grow volunteers who help impact Mozilla's key initiatives and influence the overall health of the Web.

Our Audiences

Users

Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy. They also act as a pool for new supporters and contributors.

Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.

Programs at a glance:

• Email engagement
• Facebook
• Twitter
• Snippet

Supporters

Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Friends, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.

Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.

Programs at a glance:

• Firefox Student Ambassadors
• Firefox Friends
• Mobilizers

Team Roster

Name	Contact	Location	Role
Mary Colvig	mary [at] mozilla.com	San Francisco, CA, US	Director, Community Engagement
Relationship Marketing
Jean Collings	jcollings [at] mozilla.com	Seattle, WA, US	Online Marketing Manager
Jess Davis	jdavis [at] mozilla.com	Raleigh-Durham, NC, US	Email Marketing Manager
Liz Hull	ehull [at] mozilla.com	Washington, DC, US	Social Media Manager
M.J. Kelly	mjkelly [at] mozilla.com	Seattle, WA, US	Content/Editorial Engagement, Writer
Ben Niolet	bniolet [at] mozilla.com	Durham, NC, US	Email Marketing Manager
Michaela Smiley	mthayer [at] mozilla.com	Alexandria, VA, US	Head of Relationship Marketing
Community Generated Marketing
TJ Lee	tilee [at] mozilla.com	San Francisco, CA, US	Community Engagement Manager, Firefox Student Ambassador Program
Chelsea Novak	cnovak [at] mozilla.com	Toronto, Canada	Head of Community Generated Marketing
Jessica Osorio	josorio [at] mozilla.com	San Francisco, CA, US	Word of Mouth Marketing Manager

Get In Touch

Email, IRC and Forums

• Team alias: rainbow-unicorns at mozilla dot com

• Relevant IRC Channels: #mozillians, #marketing and #remo

• Relevant forums: Mozillians forum and Marketing forum