Engagement/Brand Engagement/BE

Brand Engagement
Team Lead: Peter Scanlon	Mailing List: branding at mozilla.com
Brand Engagement is responsible for ensuring that the Mozilla and Firefox brands are communicated clearly and consistently by us, our contributors and our partners. We also tell our story by building sponsorships, experiences and events that create or renew relationships with audiences who share our brands' values and philosophies.

• • Info about new project request form goes here**

Quick Links
Project Dashboard (to be added soon) New Project Requests One Mozilla Style Guide about:pixels Blog more links here?

What

To help Mozilla create compelling and innovative web products.

• Provide technical project management for web products.
• Create world-class user-facing websites, applications, and web-based campaigns.
• Helping other teams achieve their web-related goals as internal consultants and technical experts.
• Foster communication between product owners and all technical teams involved.
• Document web development processes and best practices for internal and external teams.
• Removing blockers and keeping momentum in projects.
• Collaborate with the greater Web Development community.

The following are some of the properties and application that we technically manage and develop for:

• Mozilla.org
• Firefox Affiliates
• Firefox About:Home Snippets
• Mozilla Careers
• Mozilla Reps
• Mozilla Blogs
• Firefox 3.6 start page
• Mozilla Labs
• Mozillians
• Web Analytics (Google Analytics and WebTrends) across Mozilla
• Scrum Bugs

Why

Why do we need a team focused on building websites?

• Ensure consistency, standardization, and quality of our websites.
• Manage scope and timeline to keep projects on track and lean.
• Improve efficiency in all aspects of the project life cycle.
• Prioritizing tasks and projects based on goals that help "move the needle".
• Making "pretty" designs a web reality.
• Baking continuous improvement into everything we do.

Who

Our technical project managers (TPM) are official called Web Product Engineers (WPE) and instead of engineering code, they engineer and manage the entire life cycle of a technical web project. They are project managers that have experience in web development, project management, people management, and helping keep project teams happy and productive.

We have both front-end and back-end engineers that develop and implement the code that runs the web properties that we manage. We also now have a full-time Information Architecture and UX designer on the team that will help ensure that what we do on the web is focused on the user and always improving.

Meet Brand Engagement (in alphabetical order)

Kristin Baird Director of Integrated Marketing Contact Kristin	Rainer Cvillink Video Producer Contact Rainer
Ty Flanagan Visual Designer Contact Ty	Spencer Hui Video Producer Contact Spencer
Gregory Jost Campaign Manager Contact Gregory	Sean Martell Lead Visual Designer Contact Sean
Barry Munsterteiger Creative Instigator Contact Barry	Lizz Noonan Campaign Coordinator Contact Lizz
Matej Novak Copywriter Contact Matej	Shezmeen Prasad Events Manager Contact Shezmeen
Pete Scanlon Sr Director of Brand Engagement Contact Pete	Tara Shahian Campaign Manager Contact Tara
John Slater Director of Creative Contact John	Lee Tom Visual Designer Contact Lee

Projects

Project Name	Description	Primary Contact
Firefox OS	Creating a brand voice and identity for Firefox OS partners and contributors	Pete Scanlon
Firefox Flicks	Global film-making competition	Kristin Baird
Mozilla Style Guide	A resource to bring together all our brands and to help define their visual and stylistic elements	John Slater
Exciting Events	Creating an foundational framework for effective content that energizes evangelists	Shezmeen Prasad
Engaging Campaigns	Effective creative communication that changes perceptions, behavior, and loyalty	Kristin Baird
Daring Design	See all active design bugs.	John Slater
Compelling Copy	See all active copywriting bugs.	John Slater

How can you get involved?

Contact Us!

• Team Mailing List: branding at mozilla dot com
  
• Our creative team's blog: about:pixels
• "Office hours" for design and copywriting help coming soon