Engagement/Brand Engagement/BE
| Brand Engagement | |
| Team Lead: Peter Scanlon | Mailing List: branding at mozilla.com |
| Brand Engagement is responsible for ensuring that the Mozilla and Firefox brands are communicated clearly and consistently by us, our contributors and our partners. We also tell our story by building sponsorships, experiences and events that create or renew relationships with audiences who share our brands' values and philosophies. | |
- Info about new project request form goes here**
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What
To help Mozilla create compelling and innovative web products.
- Provide technical project management for web products.
- Create world-class user-facing websites, applications, and web-based campaigns.
- Helping other teams achieve their web-related goals as internal consultants and technical experts.
- Foster communication between product owners and all technical teams involved.
- Document web development processes and best practices for internal and external teams.
- Removing blockers and keeping momentum in projects.
- Collaborate with the greater Web Development community.
The following are some of the properties and application that we technically manage and develop for:
- Mozilla.org
- Firefox Affiliates
- Firefox About:Home Snippets
- Mozilla Careers
- Mozilla Reps
- Mozilla Blogs
- Firefox 3.6 start page
- Mozilla Labs
- Mozillians
- Web Analytics (Google Analytics and WebTrends) across Mozilla
- Scrum Bugs
Why
Why do we need a team focused on building websites?
- Ensure consistency, standardization, and quality of our websites.
- Manage scope and timeline to keep projects on track and lean.
- Improve efficiency in all aspects of the project life cycle.
- Prioritizing tasks and projects based on goals that help "move the needle".
- Making "pretty" designs a web reality.
- Baking continuous improvement into everything we do.
Who
Our technical project managers (TPM) are official called Web Product Engineers (WPE) and instead of engineering code, they engineer and manage the entire life cycle of a technical web project. They are project managers that have experience in web development, project management, people management, and helping keep project teams happy and productive.
We have both front-end and back-end engineers that develop and implement the code that runs the web properties that we manage. We also now have a full-time Information Architecture and UX designer on the team that will help ensure that what we do on the web is focused on the user and always improving.
Meet Brand Engagement (in alphabetical order)
Kristin Baird Rainer Cvillink Ty Flanagan Spencer Hui Gregory Jost Sean Martell Barry Munsterteiger Elizabeth Noonan Matej Novak Shezmeen Prasad Peter Scanlon Tara Shahian John Slater Lee Tom
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Kristin Baird
Director of Integrated Marketing
Team Roster
| Name | Contact | Location | Project Assignments |
| Peter Scanlon | pscanlon at mozilla.com | San Francisco, USA | Director of Brand Engagement |
| Barry Munsterteiger | barry at mozilla.com | Mountain View, USA | Creative Instigator |
| Shezmeen Prasad | shez at mozilla.com | Mountain View, USA | Events Manager |
| Kristin Baird | kbaird at mozilla.com | San Francisco, USA | Director of Integrated Marketing |
| Greg Jost | gjost at mozilla.com | San Francisco, USA | Affinity Partnership Manager |
| Lizz Noonan | enoonan at mozilla.com | San Francisco, USA | Campaign Coordinator |
| John Slater | jslater at mozilla.com | San Francisco, USA | Director of Creative |
| Ty Flanagan | tflanagan at mozilla.com | Toronto, Canada | Visual Designer |
| Sean Martell | smartell at mozilla.com | Toronto, Canada | Visual Design Lead |
| Matej Novak | mnovak at mozilla.com | Toronto, Canada | Copywriter |
| Tara Shahian | tshahian at mozilla.com | San Francisco, USA | Creative Manager |
| Lee Tom | ltom at mozilla.com | San Francisco, USA | Visual Designer |
| Spencer Hui | shui at mozilla.com | Mountain View, USA | Video Producer |
| Rainer Cvillink | rcvillink at mozilla.com | Mountain View, USA | Video Producer |
Projects
| Project Name | Description | Primary Contact |
| Firefox OS | Creating a brand voice and identity for Firefox OS partners and contributors | Pete Scanlon |
| Firefox Flicks | Global film-making competition | Kristin Baird |
| Mozilla Style Guide | A resource to bring together all our brands and to help define their visual and stylistic elements | John Slater |
| Exciting Events | Creating an foundational framework for effective content that energizes evangelists | Shezmeen Prasad |
| Engaging Campaigns | Effective creative communication that changes perceptions, behavior, and loyalty | Kristin Baird |
| Daring Design |
See all active design bugs. |
John Slater |
| Compelling Copy |
See all active copywriting bugs. |
John Slater |
How can you get involved?
Contact Us!
- Team Mailing List: branding at mozilla dot com
- Our creative team's blog: about:pixels
- "Office hours" for design and copywriting help coming soon
Resources
- Mozilla Style Guide