Engagement/Lifecycle Marketing
| Community Engagement | |
| Team Lead: Mary Colvig | Mailing List: rainbow-unicorns at mozilla.com |
| Empower and grow our overall community, from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla. | |
Charter
The Community Engagement team helps grow and empower our overall community from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla. We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word. We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.
Team Roster
| Name | Team | Contact | Location | Role |
| Jennifer Balaco | Supporter Engagement | jbalaco [at] mozilla.com | San Francisco, CA, US | Gear + Creative Team project management |
| Winston Bowden | User Engagement | wbowden [at] mozilla.com | Raleigh, NC, US | User Engagement manager (Social Media, Email Engagement, Snippet, SMS) |
| Jean Collings | User Engagement | jcollings [at] mozilla.com | San Francisco, CA, US | Online Marketing Manager |
| Mary Colvig | mary [at] mozilla.com | San Francisco, CA, US | Director, Community Engagement | |
| Jess Davis | User Engagement | jdavis [at] mozilla.com | Mountain View, CA, US | Email Marketing Manager, get them live perfect every time! |
| Gen Kanai | Contributor Engagement | gen [at] mozilla.com | Tokyo, Japan | Community Manager (Asia) |
| Brian King | Contributor Engagement | bking [at] mozilla.com | Raka, Slovenia | Contributor Engagement Manager, Mozilla Reps, Firefox OS launches, Community Manager (Europe) |
| Jesse Montano | Supporter Engagement | jmontano [at] mozilla.com | San Francisco, CA, US | Supporter Engagement |
| Guillermo Movia | Contributor Engagement | gmovia [at] mozilla.com | Buenos Aires, Argentina | Community Manager (Latam) |
| Katherine Naszradi | Supporter Engagement | knaszradi [at] mozilla.com | San Francisco, CA, US | Community Engagement Manager, Firefox Student Ambassador Program |
| Chelsea Novak | Supporter Engagement | cnovak [at] mozilla.com | Toronto, Canada | Supporter Engagement Manager, Firefox Affiliates, Firefox OS launches & Mobilizers, Fox suit travel agent |
| Jessica Osorio | Supporter Engagement | josorio [at] mozilla.com | Miami, FL, US | Supporter Engagement |
| Konstantina Papadea | Contributor Engagement | kpapadea [at] mozilla.com | Athens, Greece | Mozilla Reps gear and budget keeper |
| William Reynolds | Contributor Engagement | williamr [at] mozilla.com | SF, California, US | Product Manager, Community Tools |
| Michaela Thayer | User Engagement | mthayer [at] mozilla.com | Alexandria, VA, US | Social Media Manager |
| TBD | TBD | TBD | TBD | Content/Editorial Engagement, Writer |
| TBD | TBD | TBD | TBD | Mozilla Reps Program Manager |
Core Functional Areas
Relationship development
We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.
Advocacy and Activation
We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affiliates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.
Community Leadership
We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.
Underlining Supporting Programs (spans all three core areas)
- Regional Community Management
- Mozilla Reps and Firefox Student Ambassadors
- Community Tools and Mozillians
- Gear and Recognition
Get In Touch
Email, IRC and Forums
- Team alias: rainbow-unicorns at mozilla dot com
- Contributor Engagement alias: contributor-engagement at mozilla dot com
- Relevant IRC Channels: #mozillians, #marketing and #remo
- Relevant forums: Mozillians forum and Marketing forum